about AVA

about AVA

AVA is an intelligent job search assistant designed to empower job seekers with AI-driven recommendations, personalized career guidance, and advanced search capabilities. By integrating conversational AI technologies similar to ChatGPT, Claude AI, and Perplexity AI, AVA simplifies the job-hunting journey through natural, context-aware prompting and tailored job suggestions.

AVA is an intelligent job search assistant designed to empower job seekers with AI-driven recommendations, personalized career guidance, and advanced search capabilities. By integrating conversational AI technologies similar to ChatGPT, Claude AI, and Perplexity AI, AVA simplifies the job-hunting journey through natural, context-aware prompting and tailored job suggestions.

AVA - Jobseeker App

AVA - Jobseeker App

Tool that help Genz to find a right job according to their vibe & passion

Tool that help Genz to find a right job according to their vibe & passion

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Over spring 2025, I had an opportunity to collaborate with the Costa Rica designer team of Leoforce. Where I've worked closely with them for this AVA project along with the Design lead. This project is in MVP phase, where the main objective to understand the Genz response through this app and gather raw insights.

Over spring 2025, I had an opportunity to collaborate with the Costa Rica designer team of Leoforce. Where I've worked closely with them for this AVA project along with the Design lead. This project is in MVP phase, where the main objective to understand the Genz response through this app and gather raw insights.

Timeline

1 month - April 2025

1 month - April 2025

Tools

Figma

Figma

Miro

Miro

Jira

Jira

Team

1 Product Lead

1 Product Lead

1 Product Designer

1 Product Designer

1 Intern

1 Intern

Disciplines

User & Market Research

UI Design

Visual Design

MVP Phase

MVP Phase

The Idea

Video clip feature - These screens showcase the hi-fidelity flow for the video feature, which allows Gen Z users to record intros and create short "work content" clips.
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For recruiters, this content acts as a powerful, authentic screening tool that accelerates the hiring process and offers better assessment of true fit than text alone.

Video clip feature - These screens showcase the hi-fidelity flow for the video feature, which allows Gen Z users to record intros and create short "work content" clips.
&
For recruiters, this content acts as a powerful, authentic screening tool that accelerates the hiring process and offers better assessment of true fit than text alone.

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My role- look into the current design and find a Gap (gap found) - Vague filters - inefficient use of space

Iteration - Job section & Filteration

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Replaced vague chips with explicit labels ("Associate," "Hybrid"), significantly improving usability and findability for all users

No more guessing - switched to explicit filter tags

My role- look into the current design and find a Gap (gap found) - Vague filters - inefficient use of space

After Iteration - My iteration strategy balanced the need for quick, accessible filtering on the main feed with the creation of a comprehensive, well-organized filter system to support advanced job discovery, improving findability and reducing cognitive load for the neurodiverse user base.

After Iteration - My iteration strategy balanced the need for quick, accessible filtering on the main feed with the creation of a comprehensive, well-organized filter system to support advanced job discovery, improving findability and reducing cognitive load for the neurodiverse user base.

Replaced vague chips with explicit labels ("Associate," "Hybrid"), significantly improving usability and findability for all users

No more guessing - switched to explicit filter tags

After Iteration - My iteration strategy balanced the need for quick, accessible filtering on the main feed with the creation of a comprehensive, well-organized filter system to support advanced job discovery, improving findability and reducing cognitive load for the neurodiverse user base.

The AVA project is an evolving product focused on continuous improvement and user advocacy. While this case study highlights the initial success in redesigning the Job Discovery flow and launching the Video Pitch feature, the work is ongoing.

The AVA project is an evolving product focused on continuous improvement and user advocacy. While this case study highlights the initial success in redesigning the Job Discovery flow and launching the Video Pitch feature, the work is ongoing.

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